Mar 272014
 

Recently I attended the 5th annual Australian Virtual Assistant Conference (AVAC 2014), which was in Brisbane this year, and I’m grateful I did.  I have been privileged enough to attend every AVAC, and like previous years it was a jam packed 2-days full of info; the organisers did a great job.

Like every conference/seminar you come away with long lists of ideas and things you should be doing, and want to be doing.  Over the years I have discovered that if you try to do everything you learn, or works for others, there is no time for actual business, so you need to determine what works for you, and implement/try one thing at a time.

While I learnt a lot, here are some of the key things I was reminded of or learnt at AVAC that I have/can put into action straight away:

  • It’s the small things that make a difference – start small and add things as you go, you don’t have to do it all at once – Kaizen Exercise Physiologists
  • Take time to enjoy your food; and “Do it Now”, don’ keep putting things off until everything is perfect, this will help reduce stress – Happy Healthy Groovy
  • ‘Spend less than you earn, borrow less than you can afford’; and put a some away for an emergency – On Your Own Two Feet
  • Own your brand/brand colour and communicate your message consistently – Sassy Branding
  • Remove ‘Yeah but’ and ‘I know’ from your vocabulary; and Write down ‘BIG’ dreams, link personal and business dreams, and then break the BIG dreams down into achievable dreams, i.e. break 10 year dream into 1 year dream – Warwick Bidwell
  • Make sure every page of your website has a ‘Call to Action’ and if you don’t already, check your Google Analytics regularly and learn how to decipher them – Paul Barrs
  • Communicate regularly with Facebook, Newsletters & Website and get people off Facebook to your Website/Mailing List – Natalie Alaimo
  • Take 5-15mins every 1 ½ hours away from your PC to relax and reset, and empty your emotional garbage every day – Creative Evolution
  • Removing ‘emotional’ clutter unless it can be used, can free up space for better things, click to watch TED Talk – Less is MoreClutter Rescue
  • Learn your numbers – Do you know your true hourly rate?  Bring value to your clients in the packages you offer – Southern Cross Accounting
  • Turn off all new message alerts, and allocate 4 times a day to check email, this will allow you to focus on the task at hand – Taming the E-mail Tiger
  • Allow your brand to reflect the real you, not an online version of yourself.  Repurpose your content – i.e. social posts become blogs, blogs newsletters etc – Cas McCullough
  • We learnt about 53 Cool Tech Tools, of the ones I aren’t already using I’m going to investigate: Evernote, Cam Scanner, Prezi and HouzzTwo Cents Group
  • Most importantly I learnt I need to be aware of what’s going on around me, i.e. stop using my phone while walking the streets – Phil O’Brien

If you ever have the chance to listen to any of these speakers, I recommend you do.

The best part of the conference is networking with other VAs, you have the opportunity to make great friendships, and pick up some great tips on how others handling different things.  Networking is important for business whether it be with people in the same industry or other industries.

Already looking forward to AVAC 2015 –bring on March 2015 – if you’re a VA it’s time to start saving now.

AVAC 2014

Aug 062013
 

 

Working with companies on their Trade Show and Expo presence has shown how many people are lacking in the art of engagement.  Exhibiting is like Speed Dating. If you are lucky you have about 90 seconds to convert them from slightly interested to the second date (or qualified prospect in business parlance). Here are the 5 keys to engaging with strangers at your next show:

 

1          Smile

It seems obvious but many people on stands or even in retail or at your front desk, don’t want to be there. One of the simplest things for the team to do is smile. Not a fake, cheesy “looking like you are a little insane” smile but a relaxed, pleasant smile on your face. It will make them appear more pleasant and approachable, and they will feel better about themselves. Some people don’t want to just smile for no reason but remember you are speed dating, a smile may attract your prospect but at the vey least, it won’t scare them away.

 

2          Be interested

When you first speak to someone it is easy to dump on them everything you know about the product or service you are selling. Sometimes it is not until the end that you find your “prospect” is not interested. So be interested about them. What are they here for? What are they looking for? How were they thinking of using your product or service? This enables you to find our more about their needs that you can satisfy and about any issues they may currently be facing.

 

3          Have some One-Liners

Just like trying to get the attention of someone on the speed date, you need a snappy statement that captures the prospect’s attention and engages their curiosity. Sometimes it can be a challenge to stand out so try different things that suit your image, product and brand.  Here are some that I have heard:

“Excuse me sir, can I make you pregnant?” – Empathy Belly pregnancy vest for dads

“Would your child like to be the Star of the Show?” – Dressing room stars for kids bedrooms

“Would you prefer to stay in a 5 star hotel or a hospital” – For a maternity hospital

“How would your business cope with a full system failure?” – IT Offsite backup services

 

4          Have a Crowd

Nothing builds a crowd like a crowd. So have something that attracts the crowd and gives your message at the same time. Options can include comedians, magicians, wire bending or even a TV with the cricket on. While the crowd is there watching the show, your team can start engaging with them.

 

5          Be the Host

Check on their needs while at the show. Advise them where the food and toilet areas are. Help them find the booths they want to see. Ask them what they want from the show and help them try and achieve it. This reflects incredibly well on you and your organisation and keeps you top of mind when they are discussing your products and services.

 

Everyone wants a date when they are speed dating at the show. It may be to find out about certain products or services, it may be to discover something new or it could just be to get a bargain.  Whatever it is, use these 5 keys to help engage and be the one to help the visitor achieve their goal.

 

Thanks to Warwick Merry and Danielle for contributing this article to our blog.

Warwick Merry and Danielle Storey are the founders of The Exhibiting and Sponsorship Institute. They work with organisations to achieve Excellence in Exhibiting and Event Sponsorship.

For some free tips visit www.EASITips.com

 

Jul 092013
 

When social media became popular for business, while marketing our own business, we liked and shared other pages, made a point of actually checking out the pages we liked and even communicating with the business owners, shared links, did shout outs and showed our appreciation of others.  This seems to be a dwindling practise.

Most of you will agree that word-of-mouth and referrals are one of the best forms of business, and are also compliment or testimonial to the product/service we offer, so why don’t we do more of this for others.  Social media is a great way to gain a little more exposure for our business, while showing appreciation of others, and spreading the word about other great businesses out there.  Some of the ways you can do this include:

  • liking a page
  • sharing a link for a page/website
  • checking into a place
  • tagging a business
  • visiting a page and leaving a recommendation
  • doing shout outs to your favourite pages
  • recommending pages to friends
  • liking/commenting/sharing a post you like

Recently I joined the 21 Days of Gratitude Social Media Challenge, organised by Jo of Wildfire Social Media, and it has been a great reminder that as well as building and marketing your own brand, social media is about connecting, networking, building relationships, marketing your brand and your business as well as communicating with family and friends!

HOW DOES THE CHALLENGE WORK

  • Start today or pick a day to start
  • Choose your frequency and thank 21 people in your plan frequency (eg every day for 21 days, every Monday, Wednesday and Friday for 7 weeks, or once for a week for 21 weeks etc)
  • Select a person in your life to express gratitude to
  • Choose your social network (Facebook, Twitter, Linked In etc)
  • Share a message with image or video
  • Tag the Event in your post to gain exposure beyond your network (or use the hash tag #21daysofgratitude)
  • Create a new habit and plan to do this on a regular basis

It’s not too late to start, and there is no cost to you, but your commitment to take action.  Join in the challenge at http://www.wildfiresocialmarketing.com/wildfire/21-days-of-gratitude-social-media-challenge

Whether you join the challenge or not, I encourage you to build more gratitude into your social media strategy, by including thank yous, recommendations, shout outs, tags, sharing links, liking/sharing posts, inviting friends to pages, and rather than liking a check in or shared link visit the page, check it out and like the page if it appeals to you (you may discover a new product/service you didn’t know existed, and if you do let others know about it too).

Will you join me (and encourage others) to bring more sharing, promotion and gratitude back to social media?

Apr 222013
 

As a business owner networking is a big part of my business, to discover services out there that may be useful in the future, and to help educate others about the Virtual Assistant industry in Australia.  I’m not sure about you, but I would much prefer to use someone I know or who is recommended than someone I find by Google search.

Although it would be easier to just hand someone your business card and leave, hoping they will keep your card and eventually need your services, to make networking worthwhile you need to make an impression, so you generally introduce yourself and find out a little bit more about the person and then exchange business cards. Continue reading »